ELVAUX

Elvaux aims to hint at what is often internalized in the community and in the cultures that make up the Levant as a result of its colonial past. Levantine designer Christina Tadros has collaborated with Jordanian virtual reality(VR) artist Solenne Tadros, to explore narrative-driven retailtainment in a surreal VR experience. 

In collaboration with Solenne Tadros, Elvaux highlights many influential Arabs who emerged since this painting was made. “The image of the painting is imprinted in the minds of those who cannot see past it: influential Arabs are generally ignored.”

CREDITS

Brand: Elvaux @elvaux_

VR Artist: Solenneternet @solenneternet

Song: Abu Bakr by Al Nather

https://elvaux.com/

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